AV¶ÌÊÓƵ

±«²Ô¾±±¹±ð°ù²õ¾±³Ùé de Genève -  UNIMAIL
Salle MR070

Programme

13.30 Accueil & introduction / welcome & introduction

• Prof. Jacques de Werra, Directeur du , Faculté de droit, ±«²Ô¾±±¹±ð°ù²õ¾±³Ùé de Genève

• Stéphane Palix, Treasurer general, AIPPI

13.45 Harnessing the IP system to promote environmentally sustainable technologies

• Edward Kwakwa, Assistant Director General, Global Challenges and Partnerships Sector World Intellectual Property Organization
  
  

14.15 IP and sustainable development: approach and measures taken by the Swiss Federal Institute of Intellectual Property

• Dr. Marco D’Alessandro, Senior Policy Advisor, Sustainable Development & International Cooperation, Swiss Federal Institute of Intellectual Property
  
  

14.45 The exhaustion of IP rights (first sale doctrine) & the circular economy:  friends or foes?

• Prof. Irene Calboli, academic fellow, Faculty of Law, AV¶ÌÊÓƵ
  
  

15.15 Pause café / coffee break

15.45 IP & sustainability in the luxury industry

• Olivia Dhordain, Deputy IP Counsel, Richemont Group, Geneva
  
  

16.15 La lutte contre l’écoblanchiment (greenwashing): défis et développements récents

• Prof. Nicolas Binctin, Centre d'Etudes et de COopération Juridique Interdisciplinaire (CECOJI), ±«²Ô¾±±¹±ð°ù²õ¾±³Ùé de Poitiers
  
  

16.45 Green EU Trademarks

• Francisco García Valero, Economist, European Union Intellectual Property Office (EUIPO), Alicante (online presentation)
  
  

17.15ÌýDiscussion et clôture / discussion and closing