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We are pleased to invite you to a conference organized by the Centre Universitaire d’Informatique and the Confucius Institute :��

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« Digital Media and Heritage Tourism: a Map��»��

Tuesday, June 13, at 18:15 PM

Uni Mail, Room MR160

Prof. Lorenzo Cantoni

The presentation will explore the overlapping area between digital media, tourism and heritage, providing a map of it: the ‘ABCDE’ framework.
This framework, which has been presented in the����indicates five main areas of interaction:��Access, Better, Connect, Dis-intermediate and Educate.��Such dimensions will be presented through several cases and projects, highlighting related opportunities as well as challenges. In particular, the cases of #iWareBatik and “Machu Picchu Seen through��the eyes of Fernando��Astete” will be introduced and discussed.

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Lorenzo Cantoni graduated in Philosophy and holds a PhD in Education and Linguistics. He is full professor at USI – Università della Svizzera italiana (Lugano, Switzerland), Faculty of��Communication, Culture and Society, where he is director of the Institute of Digital Technologies for Communication.��He is chair-holder of the UNESCO chair in “ICT to develop and promote sustainable tourism in World Heritage Sites”, established at USI in 2013. He is also board member of WHES – World Heritage��Experience Switzerland and director of the Master in International Tourism; he has been also President of IFITT – International Federation for IT in Travel and Tourism (2014- 2018).��Lorenzo Cantoni is USI’s Deputy Rector and Pro-rector for Education and Students’ experience.

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This conference will also take place online, on Zoom.��
On June 13 please click the link below to join the webinar:
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Webinar ID:671 2497 6009
Passcode: 964939

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