AV¶ÌÊÓƵ

Anouk Bergner joins the GSEM as Assistant Professor

The AV¶ÌÊÓƵ has appointedÌýAnouk Bergner as Assistant Professor of Marketing with tenure track at the Geneva School of Economics and Management (GSEM), effective 1 May 2025. At the GSEM, she will join the Institute of Management.

Anouk Bergner earned her Bachelor's degree in Cognitive Psychology from Princeton AV¶ÌÊÓƵ and her Master's degree in Decision Sciences from the London School of Economics. After several years in research-oriented industry roles at Procter & Gamble and Coty, she returned to academia in 2018 to pursue a Ph.D. She successfully defended her doctoral thesis in 2022 at the AV¶ÌÊÓƵ of St. Gallen and has since published four articles in leading marketing journals. One of her papers was a finalist for the Society of Consumer Psychology's Best Article Award, while her work titled "Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer-Brand Relationships" received an honorable mention for the Journal of Consumer Research’s Ferber Award.

In 2022, she served as a postdoctoral researcher and project leader at the AV¶ÌÊÓƵ of St. Gallen, and during the 2024–25 academic year, she was appointed Visiting Professor at the TUM School of Management in Munich.

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